GLO PIXIES

Created a unique opportunity in the nurturing doll category to bring imagination to life. Celebrate the best nurturing moments with surprise and delight. Relevant, trend-forward theme that girls know and love. Delivering fun-filled world of storytelling.

Learning on what is missing Baby Alive brand as well as white space opportunity, and want to infuse storytelling, surprise, humor, and aspirational look and play throughout Baby Alive line in product and storytelling.

Magical play, realistic experiences, fresh look each year. Bringing newness, extended play, and imaginative ideas to Baby Alive.

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BABY ALIVE GLO PIXIES

TOYS WE LOVE

AMAZON

TOYS WE LOVE

AMAZON

GLO PIXIES FEATURED IN BABY ALIVE YOUTUBE CHANNELS

GLO PIXIES MINIS

SPECIAL PATTERN APPEARS IN THE DARK!

FANTASY BEDTIME SET FOR TARGET EXCL.

BABY CARRIER NECKLACE WITH NURTURING ACCESSORIES

CHARACTER DESIGN

FANTASTICAL MULTI-COLORED HAIR, SPARKLE WINGS, VIBRANT FASHIONS, POINTY EARS, PIXIE MARK ON CHEEKS, AND FAIRY-FY ACCESSORIES.

STYLING EXPLORATION

CREATED MULTIPLE STYLES OF PIXIES AND TESTED WITH KIDS.

NURTURING ACCESSORIES

CREATED PRINTS PATTERNS FOR PIXIE WINGS AND FASHIONS